Online cohort
Learn to master raising capital with Rally
For founders tackling a pre-seed or seed round, Rally is a 12-week Coaching Program that helps you successfully raise in half the time. Unlike courses or accelerators, Rally digs deep into what makes a funding round really work — and gives you the tools and support to be truly investor ready.



4.8/5
Trusted by 5,300+ customers



4.8/5
Trusted by 5,300+ customers



4.8/5
Trusted by 5,300+ customers
Capital raised by Rally founders
$ 42,560,000



HOW RALLY HELPS YOU RAISE
Build confidence in your capital raise
Step-by-step Raise Roadmap
Know exactly what to do each week. Understand every raise task — the documents you need, how to build investor trust, and how to create momentum that closes deals. Complete clarity. Complete confidence.
Step-by-step Raise Roadmap
Know exactly what to do each week. Understand every raise task — the documents you need, how to build investor trust, and how to create momentum that closes deals. Complete clarity. Complete confidence.
Step-by-step Raise Roadmap
Know exactly what to do each week. Understand every raise task — the documents you need, how to build investor trust, and how to create momentum that closes deals. Complete clarity. Complete confidence.
Direct coaching and real support
Learn directly from experienced founders and operators who have raised capital. Live sessions, real feedback, and practical guidance throughout the cohort.
Direct coaching and real support
Learn directly from experienced founders and operators who have raised capital. Live sessions, real feedback, and practical guidance throughout the cohort.
Direct coaching and real support
Learn directly from experienced founders and operators who have raised capital. Live sessions, real feedback, and practical guidance throughout the cohort.
Templates, AI tools, and investor access
Proven pitch templates, financial models, valuation tools, CRM systems, outreach frameworks, AI-powered tools, and a Demo Day that connects you with investors who actually deploy capital.
Templates, AI tools, and investor access
Proven pitch templates, financial models, valuation tools, CRM systems, outreach frameworks, AI-powered tools, and a Demo Day that connects you with investors who actually deploy capital.
Templates, AI tools, and investor access
Proven pitch templates, financial models, valuation tools, CRM systems, outreach frameworks, AI-powered tools, and a Demo Day that connects you with investors who actually deploy capital.
OUR APPROACH
About Rally
Rally is a 12-week founder cohort built for startups preparing to raise capital in the real world.
I built Rally and the Raise Roadmap because I saw too many founders struggling and I wanted to see them succeed. Helping founders get funded is my purpose. It’s how we bring innovation into the world.
Raising is hard, confusing, and often poorly explained. Most founders waste months chasing the wrong advice, building the wrong materials, or pitching before they’re truly ready.
This program is designed from years of experience across many capital rounds, drawing on the best resources from the best programs and mentors in the startup space. It’s the best-of-the-best insights, tools, guides and systems — giving you the best chance to raise, at the best terms, in far less time.
Rally is the perfect blend of education plus the tools and coaching to get it done. Accelerators only spend one week on capital raising — not enough. Online courses teach basics — not enough. You need to execute with confidence.
Inside Rally, you follow a clear Raise Roadmap that removes guesswork. You learn how to position your company, structure your raise, and communicate with investors in a way that builds confidence and momentum.
You’ll work alongside committed founders, receive direct coaching, and use proven templates and AI tools to move faster without cutting corners.
Rally is not about hype or shortcuts.
It’s about doing the work properly — so when you raise, you do it with clarity, confidence, and credibility.

Jason Atkins
Founder and Lead Coach, Rally
OUR APPROACH
About Rally
Rally is a 12-week founder cohort built for startups preparing to raise capital in the real world.
I built Rally and the Raise Roadmap because I saw too many founders struggling and I wanted to see them succeed. Helping founders get funded is my purpose. It’s how we bring innovation into the world.
Raising is hard, confusing, and often poorly explained. Most founders waste months chasing the wrong advice, building the wrong materials, or pitching before they’re truly ready.
This program is designed from years of experience across many capital rounds, drawing on the best resources from the best programs and mentors in the startup space. It’s the best-of-the-best insights, tools, guides and systems — giving you the best chance to raise, at the best terms, in far less time.
Rally is the perfect blend of education plus the tools and coaching to get it done. Accelerators only spend one week on capital raising — not enough. Online courses teach basics — not enough. You need to execute with confidence.
Inside Rally, you follow a clear Raise Roadmap that removes guesswork. You learn how to position your company, structure your raise, and communicate with investors in a way that builds confidence and momentum.
You’ll work alongside committed founders, receive direct coaching, and use proven templates and AI tools to move faster without cutting corners.
Rally is not about hype or shortcuts.
It’s about doing the work properly — so when you raise, you do it with clarity, confidence, and credibility.

Jason Atkins
Founder and Lead Coach, Rally
FOR FOUNDERS
Who is Rally for?
For Founders
Raising Pre-Seed or Seed
There’s a proven path to success. You need to hit the milestones, get your documents in order and build real investor relationships.
For Founders
Raising Pre-Seed or Seed
There’s a proven path to success. You need to hit the milestones, get your documents in order and build real investor relationships.
For Founders
Raising Pre-Seed or Seed
There’s a proven path to success. You need to hit the milestones, get your documents in order and build real investor relationships.
For Founders
First-Time or Second-Time Founders
If you know how complex and time-consuming raising can be, you’ll appreciate having a clear system. Rally removes the trial and error.
For Founders
First-Time or Second-Time Founders
If you know how complex and time-consuming raising can be, you’ll appreciate having a clear system. Rally removes the trial and error.
For Founders
First-Time or Second-Time Founders
If you know how complex and time-consuming raising can be, you’ll appreciate having a clear system. Rally removes the trial and error.
For Founders
Raising in the Next 6-12 Months
Raising takes 6 months. Start now — don’t run out of runway. Rally compresses the learning curve so you’re ready when it counts.
For Founders
Raising in the Next 6-12 Months
Raising takes 6 months. Start now — don’t run out of runway. Rally compresses the learning curve so you’re ready when it counts.
For Founders
Raising in the Next 6-12 Months
Raising takes 6 months. Start now — don’t run out of runway. Rally compresses the learning curve so you’re ready when it counts.
Program
What you’ll work through in Rally
Overview
12 week guided founder cohort
Weekly live coaching and working sessions
Step by step capital raise roadmap
Proven templates and AI tools
Cohort based founders raising together
Overview
12 week guided founder cohort
Weekly live coaching and working sessions
Step by step capital raise roadmap
Proven templates and AI tools
Cohort based founders raising together
Overview
12 week guided founder cohort
Weekly live coaching and working sessions
Step by step capital raise roadmap
Proven templates and AI tools
Cohort based founders raising together
Rally is not self paced and it is not a content library. You work through your raise in real time with structure, support, and accountability.
1
Capital raise strategy and readiness
5 Modules
2
Founder narrative and positioning
3 modules
3
Investor materials and numbers
5 modules
4
Running the raise
4 modules
5
Closing and next steps
5 modules
1
Capital raise strategy and readiness
5 Modules
2
Founder narrative and positioning
3 modules
3
Investor materials and numbers
5 modules
4
Running the raise
4 modules
5
Closing and next steps
5 modules
1
Capital raise strategy and readiness
5 Modules
2
Founder narrative and positioning
3 modules
3
Investor materials and numbers
5 modules
4
Running the raise
4 modules
5
Closing and next steps
5 modules
Process
Your journey through Rally
1
Get clear on your raise goals
Define where you are now, what you’re raising, and why. Assess your stage, timing, and capital needs so you’re not raising blindly or too early.
Clarify raise targets and use of funds
Align on timeline and investor expectations
Identify gaps to close before pitching
2
Build your raise with structure and support
Work through the Rally roadmap alongside your cohort with weekly live sessions, guidance, and accountability.
Live coaching and working sessions
Proven templates and AI tools
Real time feedback as you build your materials
3
Prepare, pitch, and raise with confidence
Move from preparation into execution with a clear approach to investor conversations and follow ups.
Investor ready pitch and data room
Warm introductions through Demo Day
Support through conversations, momentum, and closing
About the author
Meet your mentor

Jason Atkins
Founder, Rally

Jason Atkins
Founder, Rally

Jason Atkins
Founder, Rally
Jason has spent the last decade working at the coalface of early-stage capital raising — with founders, investors, and operators.
As co-founder of Cake Equity, Jason built a global equity management platform serving 10,000+ customers across 15 countries. He’s personally supported over 5,000 founders with equity and cap table strategy, and invested in 20+ startups alongside leading VCs including Blackbird, Airtree, and TEN13.
Through Torus, Rally, and the Investor Table, Jason has helped founders navigate the realities of raising capital — from understanding investor expectations, to structuring credible raises, to building trust with the right capital partners.
His approach is practical, direct, and grounded in real-world experience. Rally was built to solve the exact problems Jason has seen founders struggle with repeatedly: confusion around timing, unclear narratives, poor structure, and wasted months chasing the wrong conversations.
Jason works hands-on with each cohort, guiding founders through a clear Raise Roadmap and helping them avoid the mistakes that quietly kill momentum.
Rally is not theory. It’s built from lived experience on both sides of the table.
10+ years working with founders and investors
75% of Rally founders raise within 6 months
Average seed raises of $750K
DEFINE
BUILD
RAISE
SCALE
Our team
Invited experts

Sean Diljore
Founding Partner, VentureOn Partners

Ricky Sevta
Founding Partner, VentureOn Partners

Kevin Jurovich
Co-founder & CEO, Hubble

Alex Solo
Co-founder & Principal Lawyer, Sprintlaw

Sofia Braybrook
Head of R&D and Grants, Lawnch

Alex Knight
Founder & CEO, Advanced

Nathan Zhu
Partner, Boutique Business House

Sean Diljore
Founding Partner, VentureOn Partners

Ricky Sevta
Founding Partner, VentureOn Partners

Kevin Jurovich
Co-founder & CEO, Hubble

Alex Solo
Co-founder & Principal Lawyer, Sprintlaw

Sofia Braybrook
Head of R&D and Grants, Lawnch

Alex Knight
Founder & CEO, Advanced

Nathan Zhu
Partner, Boutique Business House

Sean Diljore
Founding Partner, VentureOn Partners

Ricky Sevta
Founding Partner, VentureOn Partners

Kevin Jurovich
Co-founder & CEO, Hubble

Alex Solo
Co-founder & Principal Lawyer, Sprintlaw

Sofia Braybrook
Head of R&D and Grants, Lawnch

Alex Knight
Founder & CEO, Advanced

Nathan Zhu
Partner, Boutique Business House
Pricing
Find the right plan for your needs
Rally Pre Seed
Free
This entry-level covers essential resources for founders not yet ready to raise.
Basic includes:
Capital raise fundamentals
Founder resources and guides
Access to Rally updates and events
Option to apply for the cohort
Rally Seed 12 Week Cohort
Recommended
$8,500
one-off
Elevate your raising capital skills with mentor guidance and live sessions. Applications are reviewed. Limited cohort places.
everything in Basic, plus:
12 week guided founder cohort
Step by step raise roadmap
Advanced tools and resources
Weekly live coaching and working sessions
Proven templates and AI tools
Cohort of committed founders
Demo Day access to vetted investors
Rally Advisory Series A / B
$15,000
per month, billed monthly
Built for companies past product market fit who need senior execution support across strategy, capital, and growth.
Includes:
Dedicated strategic lead from the Rally team
Access to a full advisory bench
Capital strategy and raise support
Board level thinking without a full time salary
Monthly executive strategy sessions
Growth and positioning advisory
Ongoing async support
Rally Pre Seed
Free
This entry-level covers essential resources for founders not yet ready to raise.
Basic includes:
Capital raise fundamentals
Founder resources and guides
Access to Rally updates and events
Option to apply for the cohort
Rally Seed 12 Week Cohort
Recommended
$8,500
one-off
Elevate your raising capital skills with mentor guidance and live sessions. Applications are reviewed. Limited cohort places.
everything in Basic, plus:
12 week guided founder cohort
Step by step raise roadmap
Advanced tools and resources
Weekly live coaching and working sessions
Proven templates and AI tools
Cohort of committed founders
Demo Day access to vetted investors
Rally Advisory Series A / B
$15,000
per month, billed monthly
Built for companies past product market fit who need senior execution support across strategy, capital, and growth.
Includes:
Dedicated strategic lead from the Rally team
Access to a full advisory bench
Capital strategy and raise support
Board level thinking without a full time salary
Monthly executive strategy sessions
Growth and positioning advisory
Ongoing async support
Rally Pre Seed
Free
This entry-level covers essential resources for founders not yet ready to raise.
Basic includes:
Capital raise fundamentals
Founder resources and guides
Access to Rally updates and events
Option to apply for the cohort
Rally Seed 12 Week Cohort
Recommended
$8,500
one-off
Elevate your raising capital skills with mentor guidance and live sessions. Applications are reviewed. Limited cohort places.
everything in Basic, plus:
12 week guided founder cohort
Step by step raise roadmap
Advanced tools and resources
Weekly live coaching and working sessions
Proven templates and AI tools
Cohort of committed founders
Demo Day access to vetted investors
Rally Advisory Series A / B
$15,000
per month, billed monthly
Built for companies past product market fit who need senior execution support across strategy, capital, and growth.
Includes:
Dedicated strategic lead from the Rally team
Access to a full advisory bench
Capital strategy and raise support
Board level thinking without a full time salary
Monthly executive strategy sessions
Growth and positioning advisory
Ongoing async support
Testimonials
What our founders say
"Rally is the 'Berkus Method' of capital raising! Before Rally my round was not smooth sailing. The Rally readiness report highlighted gaps in my raise prep so I could focus my attention and efforts much better. I love the Roadmap tool, the weekly sessions and how Rally is taking my round to the next level. I now have clarity and confidence to fuel the energy needed for my raise to succeed."

Ali Stokes
Beyond The Clinic
"Rally is the 'Berkus Method' of capital raising! Before Rally my round was not smooth sailing. The Rally readiness report highlighted gaps in my raise prep so I could focus my attention and efforts much better. I love the Roadmap tool, the weekly sessions and how Rally is taking my round to the next level. I now have clarity and confidence to fuel the energy needed for my raise to succeed."

Ali Stokes
Beyond The Clinic
"Rally is the 'Berkus Method' of capital raising! Before Rally my round was not smooth sailing. The Rally readiness report highlighted gaps in my raise prep so I could focus my attention and efforts much better. I love the Roadmap tool, the weekly sessions and how Rally is taking my round to the next level. I now have clarity and confidence to fuel the energy needed for my raise to succeed."

Ali Stokes
Beyond The Clinic
"The Rally team has been critical in the success of Neo eX this year. We had made some great progress prior, but since we started working with Jason we’ve built a stronger understanding of, and connection to, the startup space and capital raising. Jason’s mentoring, programs and network has been a life saver and we now have awesome investor support, and a clear financial and funding plan."

Dylan Gray
Neo eX
"The Rally team has been critical in the success of Neo eX this year. We had made some great progress prior, but since we started working with Jason we’ve built a stronger understanding of, and connection to, the startup space and capital raising. Jason’s mentoring, programs and network has been a life saver and we now have awesome investor support, and a clear financial and funding plan."

Dylan Gray
Neo eX
"The Rally team has been critical in the success of Neo eX this year. We had made some great progress prior, but since we started working with Jason we’ve built a stronger understanding of, and connection to, the startup space and capital raising. Jason’s mentoring, programs and network has been a life saver and we now have awesome investor support, and a clear financial and funding plan."

Dylan Gray
Neo eX
"Rally is a no-fluff, no-BS classroom with one and only one objective - show you the money. How to set up for it, how to identify where it is, how to think about success in cap/funding strategy for the next round of funding and growth. While I love the other communities and tools, lets face it, step one is step one and to have people sitting through two sessions a week going over materials, progress, systems etc. to nail it. They give practical tools to put bones on what can be a soft process."

Steve Lewis
Nabu Ai
"Rally is a no-fluff, no-BS classroom with one and only one objective - show you the money. How to set up for it, how to identify where it is, how to think about success in cap/funding strategy for the next round of funding and growth. While I love the other communities and tools, lets face it, step one is step one and to have people sitting through two sessions a week going over materials, progress, systems etc. to nail it. They give practical tools to put bones on what can be a soft process."

Steve Lewis
Nabu Ai
"Rally is a no-fluff, no-BS classroom with one and only one objective - show you the money. How to set up for it, how to identify where it is, how to think about success in cap/funding strategy for the next round of funding and growth. While I love the other communities and tools, lets face it, step one is step one and to have people sitting through two sessions a week going over materials, progress, systems etc. to nail it. They give practical tools to put bones on what can be a soft process."

Steve Lewis
Nabu Ai
"Jason’s Rally program has been exactly what we needed. We have done accelerators before but we didn’t get the particular support that we needed on capital raising. With Rally we had a very clear game plan, and have had momentum since our first meeting. Our raise process has now been a success and we have awesome investment partners!"

Chris Lane
Smart AI Connect
"Jason’s Rally program has been exactly what we needed. We have done accelerators before but we didn’t get the particular support that we needed on capital raising. With Rally we had a very clear game plan, and have had momentum since our first meeting. Our raise process has now been a success and we have awesome investment partners!"

Chris Lane
Smart AI Connect
"Jason’s Rally program has been exactly what we needed. We have done accelerators before but we didn’t get the particular support that we needed on capital raising. With Rally we had a very clear game plan, and have had momentum since our first meeting. Our raise process has now been a success and we have awesome investment partners!"

Chris Lane
Smart AI Connect



Rally founders don’t go it alone. Join a community of ambitious founders navigating the raise together — sharing wins, lessons, and intros along the way.



Rally founders don’t go it alone. Join a community of ambitious founders navigating the raise together — sharing wins, lessons, and intros along the way.



Rally founders don’t go it alone. Join a community of ambitious founders navigating the raise together — sharing wins, lessons, and intros along the way.
Take control of your capital raise
Stop guessing. Stop wasting months on conflicting advice. Rally gives you the roadmap, tools, and support to raise with clarity and confidence.
Your raise doesn’t have to be chaos. Rally is your navigator.

24.8%
Raised by Rally founders
$ 42,560,000
Take control of your capital raise
Stop guessing. Stop wasting months on conflicting advice. Rally gives you the roadmap, tools, and support to raise with clarity and confidence.
Your raise doesn’t have to be chaos. Rally is your navigator.

24.8%
Raised by Rally founders
$ 42,560,000
Take control of your capital raise
Stop guessing. Stop wasting months on conflicting advice. Rally gives you the roadmap, tools, and support to raise with clarity and confidence.
Your raise doesn’t have to be chaos. Rally is your navigator.

24.8%
Raised by Rally founders
$ 42,560,000
FAQ
Answers to common founder questions
How long is the Rally program?
When does the next cohort start?
How much time do I need to commit each week?
What stage should my startup be at?
Do I need to have started raising already?
What if I don’t raise during the cohort?
Is Rally only for Australian founders?
Need more information? Just send us a message!
How long is the Rally program?
When does the next cohort start?
How much time do I need to commit each week?
What stage should my startup be at?
Do I need to have started raising already?
What if I don’t raise during the cohort?
Is Rally only for Australian founders?
Need more information? Just send us a message!
FAQ
Answers to common founder questions
How long is the Rally program?
When does the next cohort start?
How much time do I need to commit each week?
What stage should my startup be at?
Do I need to have started raising already?
What if I don’t raise during the cohort?
Is Rally only for Australian founders?
Need more information? Just send us a message!
Contact us
Have questions
about Rally?
Contacts:
