Online cohort

Learn to master raising capital with Rally

For founders tackling a pre-seed or seed round, Rally is a 12-week Coaching Program that helps you successfully raise in half the time. Unlike courses or accelerators, Rally digs deep into what makes a funding round really work — and gives you the tools and support to be truly investor ready.

Customer photo

4.8/5

Trusted by 5,300+ customers

Customer photo

4.8/5

Trusted by 5,300+ customers

Customer photo

4.8/5

Trusted by 5,300+ customers

Capital raised by Rally founders

$ 42,560,000

Hero Image
Hero Image
Hero Image

HOW RALLY HELPS YOU RAISE

Build confidence in your capital raise

Step-by-step Raise Roadmap

Know exactly what to do each week. Understand every raise task — the documents you need, how to build investor trust, and how to create momentum that closes deals. Complete clarity. Complete confidence.

Step-by-step Raise Roadmap

Know exactly what to do each week. Understand every raise task — the documents you need, how to build investor trust, and how to create momentum that closes deals. Complete clarity. Complete confidence.

Step-by-step Raise Roadmap

Know exactly what to do each week. Understand every raise task — the documents you need, how to build investor trust, and how to create momentum that closes deals. Complete clarity. Complete confidence.

Direct coaching and real support

Learn directly from experienced founders and operators who have raised capital. Live sessions, real feedback, and practical guidance throughout the cohort.

Direct coaching and real support

Learn directly from experienced founders and operators who have raised capital. Live sessions, real feedback, and practical guidance throughout the cohort.

Direct coaching and real support

Learn directly from experienced founders and operators who have raised capital. Live sessions, real feedback, and practical guidance throughout the cohort.

Templates, AI tools, and investor access

Proven pitch templates, financial models, valuation tools, CRM systems, outreach frameworks, AI-powered tools, and a Demo Day that connects you with investors who actually deploy capital.

Templates, AI tools, and investor access

Proven pitch templates, financial models, valuation tools, CRM systems, outreach frameworks, AI-powered tools, and a Demo Day that connects you with investors who actually deploy capital.

Templates, AI tools, and investor access

Proven pitch templates, financial models, valuation tools, CRM systems, outreach frameworks, AI-powered tools, and a Demo Day that connects you with investors who actually deploy capital.

OUR APPROACH

About Rally

Rally is a 12-week founder cohort built for startups preparing to raise capital in the real world.

I built Rally and the Raise Roadmap because I saw too many founders struggling and I wanted to see them succeed. Helping founders get funded is my purpose. It’s how we bring innovation into the world.

Raising is hard, confusing, and often poorly explained. Most founders waste months chasing the wrong advice, building the wrong materials, or pitching before they’re truly ready.

This program is designed from years of experience across many capital rounds, drawing on the best resources from the best programs and mentors in the startup space. It’s the best-of-the-best insights, tools, guides and systems — giving you the best chance to raise, at the best terms, in far less time.

Rally is the perfect blend of education plus the tools and coaching to get it done. Accelerators only spend one week on capital raising — not enough. Online courses teach basics — not enough. You need to execute with confidence.

Inside Rally, you follow a clear Raise Roadmap that removes guesswork. You learn how to position your company, structure your raise, and communicate with investors in a way that builds confidence and momentum.

You’ll work alongside committed founders, receive direct coaching, and use proven templates and AI tools to move faster without cutting corners.

Rally is not about hype or shortcuts.

It’s about doing the work properly — so when you raise, you do it with clarity, confidence, and credibility.

Author's photo

Jason Atkins

Founder and Lead Coach, Rally

OUR APPROACH

About Rally

Rally is a 12-week founder cohort built for startups preparing to raise capital in the real world.

I built Rally and the Raise Roadmap because I saw too many founders struggling and I wanted to see them succeed. Helping founders get funded is my purpose. It’s how we bring innovation into the world.

Raising is hard, confusing, and often poorly explained. Most founders waste months chasing the wrong advice, building the wrong materials, or pitching before they’re truly ready.

This program is designed from years of experience across many capital rounds, drawing on the best resources from the best programs and mentors in the startup space. It’s the best-of-the-best insights, tools, guides and systems — giving you the best chance to raise, at the best terms, in far less time.

Rally is the perfect blend of education plus the tools and coaching to get it done. Accelerators only spend one week on capital raising — not enough. Online courses teach basics — not enough. You need to execute with confidence.

Inside Rally, you follow a clear Raise Roadmap that removes guesswork. You learn how to position your company, structure your raise, and communicate with investors in a way that builds confidence and momentum.

You’ll work alongside committed founders, receive direct coaching, and use proven templates and AI tools to move faster without cutting corners.

Rally is not about hype or shortcuts.

It’s about doing the work properly — so when you raise, you do it with clarity, confidence, and credibility.

Author's photo

Jason Atkins

Founder and Lead Coach, Rally

FOR FOUNDERS

Who is Rally for?

For Founders

Raising Pre-Seed or Seed

There’s a proven path to success. You need to hit the milestones, get your documents in order and build real investor relationships.

For Founders

Raising Pre-Seed or Seed

There’s a proven path to success. You need to hit the milestones, get your documents in order and build real investor relationships.

For Founders

Raising Pre-Seed or Seed

There’s a proven path to success. You need to hit the milestones, get your documents in order and build real investor relationships.

For Founders

First-Time or Second-Time Founders

If you know how complex and time-consuming raising can be, you’ll appreciate having a clear system. Rally removes the trial and error.

For Founders

First-Time or Second-Time Founders

If you know how complex and time-consuming raising can be, you’ll appreciate having a clear system. Rally removes the trial and error.

For Founders

First-Time or Second-Time Founders

If you know how complex and time-consuming raising can be, you’ll appreciate having a clear system. Rally removes the trial and error.

For Founders

Raising in the Next 6-12 Months

Raising takes 6 months. Start now — don’t run out of runway. Rally compresses the learning curve so you’re ready when it counts.

For Founders

Raising in the Next 6-12 Months

Raising takes 6 months. Start now — don’t run out of runway. Rally compresses the learning curve so you’re ready when it counts.

For Founders

Raising in the Next 6-12 Months

Raising takes 6 months. Start now — don’t run out of runway. Rally compresses the learning curve so you’re ready when it counts.

Program

What you’ll work through in Rally

Overview

  • 12 week guided founder cohort

  • Weekly live coaching and working sessions

  • Step by step capital raise roadmap

  • Proven templates and AI tools

  • Cohort based founders raising together

Overview

  • 12 week guided founder cohort

  • Weekly live coaching and working sessions

  • Step by step capital raise roadmap

  • Proven templates and AI tools

  • Cohort based founders raising together

Overview

  • 12 week guided founder cohort

  • Weekly live coaching and working sessions

  • Step by step capital raise roadmap

  • Proven templates and AI tools

  • Cohort based founders raising together

Rally is not self paced and it is not a content library. You work through your raise in real time with structure, support, and accountability.

  1. 1

    Capital raise strategy and readiness

    5 Modules

  2. 2

    Founder narrative and positioning

    3 modules

  3. 3

    Investor materials and numbers

    5 modules

  4. 4

    Running the raise

    4 modules

  5. 5

    Closing and next steps

    5 modules

  1. 1

    Capital raise strategy and readiness

    5 Modules

  2. 2

    Founder narrative and positioning

    3 modules

  3. 3

    Investor materials and numbers

    5 modules

  4. 4

    Running the raise

    4 modules

  5. 5

    Closing and next steps

    5 modules

  1. 1

    Capital raise strategy and readiness

    5 Modules

  2. 2

    Founder narrative and positioning

    3 modules

  3. 3

    Investor materials and numbers

    5 modules

  4. 4

    Running the raise

    4 modules

  5. 5

    Closing and next steps

    5 modules

Process

Your journey through Rally

  1. 1

    Get clear on your raise goals

    • Define where you are now, what you’re raising, and why. Assess your stage, timing, and capital needs so you’re not raising blindly or too early.

    • Clarify raise targets and use of funds

    • Align on timeline and investor expectations

    • Identify gaps to close before pitching

  2. 2

    Build your raise with structure and support

    • Work through the Rally roadmap alongside your cohort with weekly live sessions, guidance, and accountability.

    • Live coaching and working sessions

    • Proven templates and AI tools

    • Real time feedback as you build your materials

  3. 3

    Prepare, pitch, and raise with confidence

    • Move from preparation into execution with a clear approach to investor conversations and follow ups.

    • Investor ready pitch and data room

    • Warm introductions through Demo Day

    • Support through conversations, momentum, and closing

About the author

Meet your mentor

Author's photo

Jason Atkins

Founder, Rally

Author's photo

Jason Atkins

Founder, Rally

Author's photo

Jason Atkins

Founder, Rally

Jason has spent the last decade working at the coalface of early-stage capital raising — with founders, investors, and operators.

As co-founder of Cake Equity, Jason built a global equity management platform serving 10,000+ customers across 15 countries. He’s personally supported over 5,000 founders with equity and cap table strategy, and invested in 20+ startups alongside leading VCs including Blackbird, Airtree, and TEN13.

Through Torus, Rally, and the Investor Table, Jason has helped founders navigate the realities of raising capital — from understanding investor expectations, to structuring credible raises, to building trust with the right capital partners.

His approach is practical, direct, and grounded in real-world experience. Rally was built to solve the exact problems Jason has seen founders struggle with repeatedly: confusion around timing, unclear narratives, poor structure, and wasted months chasing the wrong conversations.

Jason works hands-on with each cohort, guiding founders through a clear Raise Roadmap and helping them avoid the mistakes that quietly kill momentum.

Rally is not theory. It’s built from lived experience on both sides of the table.

  • 10+ years working with founders and investors

  • 75% of Rally founders raise within 6 months

  • Average seed raises of $750K

  • DEFINE

    BUILD

    RAISE

    SCALE

Our team

Invited experts

Pricing

Find the right plan for your needs

Rally Pre Seed

Free

This entry-level covers essential resources for founders not yet ready to raise.

Basic includes:

  • Capital raise fundamentals

  • Founder resources and guides

  • Access to Rally updates and events

  • Option to apply for the cohort

Rally Seed 12 Week Cohort

Recommended

$8,500

one-off

Elevate your raising capital skills with mentor guidance and live sessions. Applications are reviewed. Limited cohort places.

everything in Basic, plus:

  • 12 week guided founder cohort

  • Step by step raise roadmap

  • Advanced tools and resources

  • Weekly live coaching and working sessions

  • Proven templates and AI tools

  • Cohort of committed founders

  • Demo Day access to vetted investors

Rally Advisory Series A / B

$15,000

per month, billed monthly

Built for companies past product market fit who need senior execution support across strategy, capital, and growth.

Includes:

  • Dedicated strategic lead from the Rally team

  • Access to a full advisory bench

  • Capital strategy and raise support

  • Board level thinking without a full time salary

  • Monthly executive strategy sessions

  • Growth and positioning advisory

  • Ongoing async support

Rally Pre Seed

Free

This entry-level covers essential resources for founders not yet ready to raise.

Basic includes:

  • Capital raise fundamentals

  • Founder resources and guides

  • Access to Rally updates and events

  • Option to apply for the cohort

Rally Seed 12 Week Cohort

Recommended

$8,500

one-off

Elevate your raising capital skills with mentor guidance and live sessions. Applications are reviewed. Limited cohort places.

everything in Basic, plus:

  • 12 week guided founder cohort

  • Step by step raise roadmap

  • Advanced tools and resources

  • Weekly live coaching and working sessions

  • Proven templates and AI tools

  • Cohort of committed founders

  • Demo Day access to vetted investors

Rally Advisory Series A / B

$15,000

per month, billed monthly

Built for companies past product market fit who need senior execution support across strategy, capital, and growth.

Includes:

  • Dedicated strategic lead from the Rally team

  • Access to a full advisory bench

  • Capital strategy and raise support

  • Board level thinking without a full time salary

  • Monthly executive strategy sessions

  • Growth and positioning advisory

  • Ongoing async support

Rally Pre Seed

Free

This entry-level covers essential resources for founders not yet ready to raise.

Basic includes:

  • Capital raise fundamentals

  • Founder resources and guides

  • Access to Rally updates and events

  • Option to apply for the cohort

Rally Seed 12 Week Cohort

Recommended

$8,500

one-off

Elevate your raising capital skills with mentor guidance and live sessions. Applications are reviewed. Limited cohort places.

everything in Basic, plus:

  • 12 week guided founder cohort

  • Step by step raise roadmap

  • Advanced tools and resources

  • Weekly live coaching and working sessions

  • Proven templates and AI tools

  • Cohort of committed founders

  • Demo Day access to vetted investors

Rally Advisory Series A / B

$15,000

per month, billed monthly

Built for companies past product market fit who need senior execution support across strategy, capital, and growth.

Includes:

  • Dedicated strategic lead from the Rally team

  • Access to a full advisory bench

  • Capital strategy and raise support

  • Board level thinking without a full time salary

  • Monthly executive strategy sessions

  • Growth and positioning advisory

  • Ongoing async support

Testimonials

What our founders say

"Rally is the 'Berkus Method' of capital raising! Before Rally my round was not smooth sailing. The Rally readiness report highlighted gaps in my raise prep so I could focus my attention and efforts much better. I love the Roadmap tool, the weekly sessions and how Rally is taking my round to the next level. I now have clarity and confidence to fuel the energy needed for my raise to succeed."

Ali Stokes

Beyond The Clinic

"Rally is the 'Berkus Method' of capital raising! Before Rally my round was not smooth sailing. The Rally readiness report highlighted gaps in my raise prep so I could focus my attention and efforts much better. I love the Roadmap tool, the weekly sessions and how Rally is taking my round to the next level. I now have clarity and confidence to fuel the energy needed for my raise to succeed."

Ali Stokes

Beyond The Clinic

"Rally is the 'Berkus Method' of capital raising! Before Rally my round was not smooth sailing. The Rally readiness report highlighted gaps in my raise prep so I could focus my attention and efforts much better. I love the Roadmap tool, the weekly sessions and how Rally is taking my round to the next level. I now have clarity and confidence to fuel the energy needed for my raise to succeed."

Ali Stokes

Beyond The Clinic

"The Rally team has been critical in the success of Neo eX this year. We had made some great progress prior, but since we started working with Jason we’ve built a stronger understanding of, and connection to, the startup space and capital raising. Jason’s mentoring, programs and network has been a life saver and we now have awesome investor support, and a clear financial and funding plan."

Dylan Gray

Neo eX

"The Rally team has been critical in the success of Neo eX this year. We had made some great progress prior, but since we started working with Jason we’ve built a stronger understanding of, and connection to, the startup space and capital raising. Jason’s mentoring, programs and network has been a life saver and we now have awesome investor support, and a clear financial and funding plan."

Dylan Gray

Neo eX

"The Rally team has been critical in the success of Neo eX this year. We had made some great progress prior, but since we started working with Jason we’ve built a stronger understanding of, and connection to, the startup space and capital raising. Jason’s mentoring, programs and network has been a life saver and we now have awesome investor support, and a clear financial and funding plan."

Dylan Gray

Neo eX

"Rally is a no-fluff, no-BS classroom with one and only one objective - show you the money. How to set up for it, how to identify where it is, how to think about success in cap/funding strategy for the next round of funding and growth. While I love the other communities and tools, lets face it, step one is step one and to have people sitting through two sessions a week going over materials, progress, systems etc. to nail it. They give practical tools to put bones on what can be a soft process."

Steve Lewis

Nabu Ai

"Rally is a no-fluff, no-BS classroom with one and only one objective - show you the money. How to set up for it, how to identify where it is, how to think about success in cap/funding strategy for the next round of funding and growth. While I love the other communities and tools, lets face it, step one is step one and to have people sitting through two sessions a week going over materials, progress, systems etc. to nail it. They give practical tools to put bones on what can be a soft process."

Steve Lewis

Nabu Ai

"Rally is a no-fluff, no-BS classroom with one and only one objective - show you the money. How to set up for it, how to identify where it is, how to think about success in cap/funding strategy for the next round of funding and growth. While I love the other communities and tools, lets face it, step one is step one and to have people sitting through two sessions a week going over materials, progress, systems etc. to nail it. They give practical tools to put bones on what can be a soft process."

Steve Lewis

Nabu Ai

"Jason’s Rally program has been exactly what we needed. We have done accelerators before but we didn’t get the particular support that we needed on capital raising. With Rally we had a very clear game plan, and have had momentum since our first meeting. Our raise process has now been a success and we have awesome investment partners!"

Chris Lane

Smart AI Connect

"Jason’s Rally program has been exactly what we needed. We have done accelerators before but we didn’t get the particular support that we needed on capital raising. With Rally we had a very clear game plan, and have had momentum since our first meeting. Our raise process has now been a success and we have awesome investment partners!"

Chris Lane

Smart AI Connect

"Jason’s Rally program has been exactly what we needed. We have done accelerators before but we didn’t get the particular support that we needed on capital raising. With Rally we had a very clear game plan, and have had momentum since our first meeting. Our raise process has now been a success and we have awesome investment partners!"

Chris Lane

Smart AI Connect

Customer photo

Rally founders don’t go it alone. Join a community of ambitious founders navigating the raise together — sharing wins, lessons, and intros along the way.

Customer photo

Rally founders don’t go it alone. Join a community of ambitious founders navigating the raise together — sharing wins, lessons, and intros along the way.

Customer photo

Rally founders don’t go it alone. Join a community of ambitious founders navigating the raise together — sharing wins, lessons, and intros along the way.

Take control of your capital raise

Stop guessing. Stop wasting months on conflicting advice. Rally gives you the roadmap, tools, and support to raise with clarity and confidence.

Your raise doesn’t have to be chaos. Rally is your navigator.

24.8%

Raised by Rally founders

$ 42,560,000

Take control of your capital raise

Stop guessing. Stop wasting months on conflicting advice. Rally gives you the roadmap, tools, and support to raise with clarity and confidence.

Your raise doesn’t have to be chaos. Rally is your navigator.

24.8%

Raised by Rally founders

$ 42,560,000

Take control of your capital raise

Stop guessing. Stop wasting months on conflicting advice. Rally gives you the roadmap, tools, and support to raise with clarity and confidence.

Your raise doesn’t have to be chaos. Rally is your navigator.

24.8%

Raised by Rally founders

$ 42,560,000

FAQ

Answers to common founder questions

How long is the Rally program?

When does the next cohort start?

How much time do I need to commit each week?

What stage should my startup be at?

Do I need to have started raising already?

What if I don’t raise during the cohort?

Is Rally only for Australian founders?

Need more information? Just send us a message!

How long is the Rally program?

When does the next cohort start?

How much time do I need to commit each week?

What stage should my startup be at?

Do I need to have started raising already?

What if I don’t raise during the cohort?

Is Rally only for Australian founders?

Need more information? Just send us a message!

FAQ

Answers to common founder questions

How long is the Rally program?

When does the next cohort start?

How much time do I need to commit each week?

What stage should my startup be at?

Do I need to have started raising already?

What if I don’t raise during the cohort?

Is Rally only for Australian founders?

Need more information? Just send us a message!

Contact us

Have questions
about Rally?